About Us
Direct From the Heart of Bengal
The Problem We're Solving
When you buy Kantha from most stores, here's what really happens: the artisan who spent months stitching your saree receives only 30% of what you paid. The rest? Lost to layers of middlemen, wholesalers, and retailers who never touched a needle.
We knew this had to change.
Why Kantha.Store Exists
Kantha.Store was born from a simple belief: the hands that create should be the hands that benefit.
We are a direct-to-customer platform connecting you straight to the master artisans of Nanoor and Santiniketan—no middlemen, no markups, no exploitation when you shop with us, 70% of your payment goes directly to the artisan who crafted your piece.
This isn't charity. This is fairness.
How We're Different
See how our direct model transforms the lives of artisans and delivers honest value to customers
Traditional Kantha Supply Chain:
Artisan stitches for 3 - 6 months
Middleman #1 buys → Middleman #2 resells
Wholesaler & Retailer markup again
You buy
Financial Reality
Kantha.Store Model
Artisan stitches for 3 - 6 months
You buy directly from us
Artisan receives ₹7,000
Fair Trade Results
Result: The artisan earns a fair and dignified wage. You get authentic Kantha at honest prices. Everyone wins—except the middlemen.
Our Promise to You
Why Direct Matters
Our Vision
We dream of a world where every artisan earns what they deserve. Where craft is valued, not commodified. Where heritage thrives, not just survives.
One stitch at a time, we're making that world real.
Join the Movement
Every Kantha piece you buy is a vote for fairness, sustainability, and heritage. It's a statement that artisans matter. That tradition matters. That doing the right thing matters.
Welcome to Kantha.Store.
Where every purchase changes lives.
Where heritage meets fairness.
Where your story begins.
